Sessions List

From addressable advertising to WiMAX (and everything in-between) the subjects you need to understand are on the agenda at The Cable Show '09. Don't miss out on provocative panels that offer the latest thinking on subjects that matter most.

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Session 01 Quality Matters: Assuring Performance across Multiple Platforms Wednesday, April 01, 2009 • 12:00 PM -1:15 PM Room 144 Moderator : Gary Traver (Comcast Media Center) Presenters : Michael Adams (TANDBERG Television), Dave Higgins (Comcast Media Center), Asha Kalyur (Cisco Systems), S.V. Vasudevan (Cisco Systems)
Session 02 Agenda for the New Media Era Wednesday, April 01, 2009 • 1:30 PM -2:45 PM Ballroom Welcome : Eleanor Holmes Norton (U.S. House of Representatives), Johnathan Rodgers (TV One), Michael Willner (Insight Communications) State of the Industry : Kyle McSlarrow (NCTA) Moderator : William Kennard (The Carlyle Group) Speakers : Patrick Esser (Cox Communications, Inc.), Jerald Kent (Suddenlink Communications), Craig McCaw (Clearwire), Brian Roberts (Comcast Corporation)
Session 06 21st Century Communications Policy: The Role of the States Wednesday, April 01, 2009 • 3:00 PM -4:15 PM Room 145B Moderator : Richard Cimerman (NCTA) Speakers : John Burke (Vermont Public Service Board), Robert Clayton (Missouri Public Service Commission), Elia Germani (Rhode Island Public Utilities Commission), Maureen Harris (New York State Public Service Commission), Tim Simon (California Public Utilities Commission)
Session 03 A New Way There: Cable's Interactive Agenda Wednesday, April 01, 2009 • 3:00 PM -4:15 PM Room 143BC Moderator : David Reed, Ph.D. (CableLabs) Speakers : Jeff Chen (Bright House Networks), Sherisse Hawkins (Time Warner Cable), Mark Hess (Comcast Cable Communications), Steve Necessary (Cox Communications, Inc.)
Session 04 Highly Individual: Content Protection and Delivery in the Digital Era Wednesday, April 01, 2009 • 3:00 PM -4:15 PM Room 144 Moderator : Craig Cuttner (Home Box Office, Inc.) Presenters : Kevin Bauer (University of Colorado), John Chapman (Cisco Systems), Andrew Poole (ARRIS), Niels Thorwirth (Verimatrix)
Session 07 Jumping Through (Hulu) Hoops: Programming for a New Video Paradigm Wednesday, April 01, 2009 • 3:00 PM -4:15 PM Room 147 Moderator : Sam Schechner (Wall Street Journal) Speakers : Rich Battista (FOX Networks Group), Bonnie Hammer (NBC Universal), Steve Koonin (Turner Broadcasting System, Inc.), John Lansing (Scripps Networks), Joshua Sapan (Rainbow Media Holdings), Van Toffler (MTV Networks)
Session 05 View from the Hill: Commerce Committee Staffers on Communications Policy Wednesday, April 01, 2009 • 3:00 PM -4:00 PM Room 145A Moderator : Rachel Welch (Time Warner Cable) Speakers : Neil Fried (U.S. House Committee on Energy & Commerce), Christine Kurth (U.S. Senate Committee on Commerce, Science & Transportation), Jessica Rosenworcel (U.S. Senate Committee on Commerce, Science & Transportation), Roger Sherman (U.S. House Committee on Energy & Commerce)
Session 10 Community Ties: The Business Rewards of Making a Difference Wednesday, April 01, 2009 • 4:30 PM -5:45 PM Room 145A Moderator : Victoria Clarke (Comcast Corporation) Speakers : Ken Freitas (Cone, Inc.), Bonnie Hathaway (Time Warner Cable), Charisse Lillie (Comcast Corporation), Necole Merritt (Cox Communications, Inc.), Meredith Wagner (Lifetime Networks)
Session 12 Econ 101: Creating Value in a Changing Economy Wednesday, April 01, 2009 • 4:30 PM -5:45 PM Room 147 Moderator : Mark Bowser (Cox Communications, Inc.) Speakers : Jason Bazinet (Citigroup Investment Research), Rocco Commisso (Mediacom Communications Corporation), Craig Moffett (Sanford C. Bernstein & Co.), Jessica Reif Cohen (Merrill Lynch)
Session 11 Economic Elixir: Growing Cable’s Business Services Share Wednesday, April 01, 2009 • 4:30 PM -5:45 PM Room 145B Moderator : John Macario (Optimum Lightpath) Speakers : Janet Barnard (Cox Communications Northern Virginia), John Gibbs (Bresnan Communications), Denisse Goldbarg (Time Warner Cable Business Class), Jason Welz (Comcast Cable Communications)
Session 08 Online, On Demand & On TV: Understanding the New Field of Television Wednesday, April 01, 2009 • 4:30 PM -5:45 PM Room 143BC Moderator : Imran Shah (IBB Consulting Group) Speakers : John Burke (Motorola, Inc.), Lynne Costantini (Scripps Networks), Rebecca Glashow (Discovery Communications, Inc.), William Leszinske (Intel Corporation), David Purdy (Rogers Communications, Inc.), Samuel Schwartz (Comcast Interactive Capital), Peter Stern (Time Warner Cable)
Session 09 Sending the Right Message: Techniques and Technologies for Targeted Advertising Wednesday, April 01, 2009 • 4:30 PM -5:45 PM Room 144 Moderator : Yvette Kanouff (SeaChange International) Presenters : John Callahan (ActiveVideo Networks), Dan Holden (Comcast Media Center), Arthur Orduña (Canoe Ventures), Mitch Weinraub (Comcast Media Center)
Session 13 Navigating a Communications Revolution Thursday, April 02, 2009 • 9:45 AM -10:45 AM Ballroom Introduction and Welcome : Michael Willner (Insight Communications) Keynote : Robert Iger (The Walt Disney Company) Moderator : David Faber (CNBC) Speakers : Glenn Britt (Time Warner Cable), Greg Brown (Motorola, Inc.), Dinni Jain (Insight Communications), Thomas Rutledge (Cablevision Systems Corporation), Amy Tykeson (BendBroadband)
Session 18 Advertising 360: The Viewer Gets into the Picture Thursday, April 02, 2009 • 11:00 AM -12:15 PM Room 147 Moderator : Shelly Palmer (Advanced Media Ventures Group) Speakers : Patrick Baldwin (Retirement Living TV), Keith Bowen (TV One), Rob Master (Unilever), Michael Smith (Food Network), Linda Yaccarino (Turner Entertainment Ad Sales/Marketing & Acquisitions)
Session 14 Inventing Tomorrow: Innovations for a New Marketplace Thursday, April 02, 2009 • 11:00 AM -12:15 PM Room 143BC Moderator : Louis Toth (Comcast Interactive Capital) Reactors : Dallas Clement (Cox Communications, Inc.), Mark Coblitz (Comcast Corporation), Mike Hayashi (Time Warner Cable), David Reed, Ph.D. (CableLabs)
Session 17 Plugged In: Ethernet’s Role in Driving Business Services Market Share Thursday, April 02, 2009 • 11:00 AM -12:15 PM Room 145B Moderator : Kurt Fennell (Time Warner Cable Business Class) Speakers : Nan Chen (Metro Ethernet Forum), David Hold (Current Analysis), Khalil Yazdi, Ph.D. (University of Mary Washington)
Session 15 Scaling for Tomorrow: New Approaches to Video Encoding Thursday, April 02, 2009 • 11:00 AM -12:15 PM Room 144 Moderator : Dan Pike (GCI Cable & Entertainment, Inc.) Presenters : Ron Gutman (Imagine Communications), Robert Howald (Motorola, Inc.), Dirk Jaeger (Technical University Braunschweig), Robert Thompson (Motorola, Inc.)
Session 16 View from the Hill: Judiciary Committee Staffers on Communications Policy Thursday, April 02, 2009 • 11:00 AM -12:00 PM Room 145A Moderator : Wanda Townsend (NCTA) Speakers : Seth Bloom (United States Senate), Stacey Dansky (U.S. House of Representatives), Stewart Jeffries (U.S. House of Representatives), Ivy Johnson (United States Senate)
Session 19 The Invisible Network: Wireless Broadband in the Home...and Out of It Thursday, April 02, 2009 • 12:30 PM -1:45 PM Room 144 Moderator : Jay Rolls (Cox Communications, Inc.) Presenters : Timothy Burke (Liberty Global, Inc.), Thomas du Breuil (Motorola, Inc.), Dave Park (BelAir Networks)
Session 20 Stating the Case: Business Contributions of IT Management Thursday, April 02, 2009 • 12:45 PM -2:00 PM Room 207A Welcome : Kathleen O'Reilly (Accenture) Moderator : Donald Rippert (Accenture) Speakers : Andrew Baer (Comcast Cable Communications), Frank Boncimino (Time Warner Cable), Michael Gabriel (Home Box Office, Inc.), David Kline (Discovery Communications, Inc.)
Session 23 13(+1) Things CIOs Must Do to Survive and Prosper During this Recession Thursday, April 02, 2009 • 2:30 PM -3:45 PM Room 145A Introduction : Seth Arenstein (Cable360/CableFAX) Keynote : Gary Beach (CIO Magazine)
Session 21 Advertising's Great Enabler: Unleashing the Power of the Set-Top Box Thursday, April 02, 2009 • 2:30 PM -3:45 PM 143BC Moderator : Dennis Kneale (CNBC) Speakers : Sean Bratches (ESPN, Inc.), Mike Eason (Canoe Ventures), Joan Gillman (Time Warner Cable), Bill Harvey (TRA)
Session 25 Cable Technology and the Platform for Change Thursday, April 02, 2009 • 2:30 PM -3:45 PM Room 147 Moderator : Jim Chiddix (Virgin Media, Open TV, Symmetricom, Dycom Industries, Shougang Concord Technology) Speakers : Jim Blackley (Cablevision Systems Corporation), Mike LaJoie (Time Warner Cable), Michael Lee (Rogers Communications, Inc.), Tony Werner (Comcast Cable Communications)
Session 24 Where Policies Meet Packets: Government's Role in the Broadband Progression Thursday, April 02, 2009 • 2:30 PM -3:45 PM Room 145B Moderator : James Assey (NCTA) Speakers : Laurence Atlas (National Telecommunications & Information Administration), Kenneth Kuchno (U.S. Department of Agriculture), Blair Levin (Stifel Nicolaus), Julie Veach (Federal Communications Commission)
Session 22 You Must Remember This: Affiliate-Network Partnerships Live On Thursday, April 02, 2009 • 2:30 PM -3:45 PM Room 144 Moderator : Anne Cowan (CTAM) Speakers : Janice Arouh (Hallmark Channel), Mark Garner (A&E Television Networks), Edward Huguez (Starz Entertainment Group), Brian Hunt (NBC Universal), Ryan O'Hara (TV Guide Network and TVGuide.com)
Session 26 Prime Time in the Global Village Thursday, April 02, 2009 • 4:00 PM -5:00 PM Ballroom Introduction and Welcome : Johnathan Rodgers (TV One) Keynote : Rupert Murdoch (News Corporation) Moderator : Neil Cavuto (FOX News Channel & FOX Business Network) Speakers : Jeffrey Bewkes (Time Warner, Inc.), Philippe Dauman (Viacom, Inc.), Michael Fries (Liberty Global, Inc.)
Session 27 OSS & BSS: Transforming the Back Office to Capitalize on New Growth Opportunities Friday, April 03, 2009 • 8:30 AM -9:30 AM Room 145A Moderator : Mike Grebb (CableFAX) Speakers : Jim Anthony (Comcast Cable Communications), Gary Cronk (Time Warner Cable), Cliff Hagan (Cablevision Systems Corporation), Tom Vari (Rogers Communications, Inc.)
Session 28 Economics of a New Advertising Era Friday, April 03, 2009 • 9:45 AM -10:45 AM Ballroom Moderator : Craig Moffett (Sanford C. Bernstein & Co.) Speakers : Stephen Burke (Comcast Corporation), Jeff Gaspin (Universal Television Group), Landel Hobbs (Time Warner Cable), David Levy (Turner Broadcasting System, Inc.), Matt Seiler (Universal McCann), David Verklin (Canoe Ventures), David Zaslav (Discovery Communications, Inc.)
Session 29 Air Play: Cable's Wide-Open Wireless Future Friday, April 03, 2009 • 11:00 AM -12:15 PM Room 143BC Moderator : Matt Stump (One Touch Intelligence) Speakers : John Bickham (Cablevision Systems Corporation), Stephen Bye (Cox Communications, Inc.), Mike Roudi (Time Warner Cable)
Session 34 How Are We Doing? New Measurement Approaches for Shaping Customer Care Friday, April 03, 2009 • 11:00 AM -3:00 PM Room 144 Moderator : Jana Henthorn (The Cable Center) Presenters : Matthew Dixon, Ph.D. (Corporate Executive Board), Dr. Jerry Olson (Olson Zaltman Associates), Dr. Charles Patti (Daniels College of Business, University of Denver), Nicholas Toman (Corporate Executive Board) Reactors : Suzanne Foy (Cox Communications, Inc.), Dennis Hruska (Time Warner Cable), Gibbs Jones (Suddenlink Communications), Tina Waters (Comcast Cable Communications)
Session 33 If We Build It, Will They Log On: Barriers to Broadband Adoption & Use Friday, April 03, 2009 • 11:00 AM -12:15 PM Room 151B Moderator : Ronald Duncan (GCI (General Communications, Inc.)) Panelists : Rachelle Chong (California Public Utilities Commission), Mary Beth Henry (National Association of Telecommunications Officers and Advisors (NATOA)), John Horrigan (Pew Internet & American Life Project), Betty Ann Kane (District of Columbia Pubic Service Commission), Mayor John Marks (U.S. Conference of Mayors), Delegate Joe May (Virginia House of Delegates), Karen Rheuban, M.D. (American Telemedicine Association), H. Sally Smith (Bristol Bay Area Health Corporation), Nicol Turner-Lee, Ph.D. (One Economy Corporation)
Session 30 Now Approaching Tomorrow: Technology Takes Me There Friday, April 03, 2009 • 11:00 AM -12:15 PM Room 145A Moderator : Gary Arlen (Arlen Communications Inc.) Speakers : Drew Fredrick (Travel Channel), Sree Kotay (Comcast Cable Communications), Scott Teissler (Turner Broadcasting System, Inc.), Robert Zitter (Home Box Office, Inc.)
Session 31 Strategies for Success: Creative Approaches to Service Bundling in Smaller Markets Friday, April 03, 2009 • 11:00 AM -12:15 PM Room 145B Moderator : Gary Shorman (Eagle Communications) Speakers : Steve Brookstein (Bresnan Communications), Pat McAdaragh (Midcontinent Communications), Ed Pardini (Mediacom Communications Corporation), James Pearson (U.S. Cable Corporation)
Session 32 Welcome to the Jungle: Marketing to Win Friday, April 03, 2009 • 11:00 AM -12:15 PM Room 147 Moderator : Char Beales (CTAM) Speakers : Jerry Dow (Suddenlink Communications), Jonathan Hargis (Cablevision Systems Corporation), Sam Howe (Time Warner Cable), Peter Intermaggio (Comcast Cable Communications), Joe Rooney (Cox Communications, Inc.)
Session 35 Crafting the Code: Software’s Rising Profile in Cable Operations Friday, April 03, 2009 • 12:30 PM -1:45 PM Room 145A Moderator : Jonathan Tombes (Communications Technology) Speakers : Jenifer Cistola (CableLabs), Chris Dressler (Cablevision Systems Corporation), Kashif Haq (Bright House Networks), Scott Hatfield (Cox Communications, Inc.), Yvette Kanouff (SeaChange International)
Session 36 Part 1: A Day in the Media Life: Implications for Advertisers Friday, April 03, 2009 • 2:00 PM -2:30 PM Room 143BC Introduction and Welcome : Ira Sussman (Cabletelevision Advertising Bureau) Presenters : Mike Bloxham (Ball State University), Jack Wakshlag, Ph.D. (Turner Broadcasting System, Inc.)
Session 37 The Big Switch: Digital Transformation in the Global Arena Friday, April 03, 2009 • 2:00 PM -3:00 PM Room 145A Moderator : Dawn McCall (International Media & Entertainment Partners, LLC.) Speakers : Manuel Kohnstamm (Liberty Global Europe BV), Mauricio Ramos (Liberty Global, Inc.), Debra Richards (ASTRA)
Session 38 The View from the 8th Floor: FCC Legal Advisors on Communications Policy Friday, April 03, 2009 • 2:00 PM -3:00 PM Room 145B Moderator : Alexandra Wilson (Cox Enterprises, Inc.) Speakers : Rudy Brioché (Federal Communications Commission), Rick Chessen (Federal Communications Commission), Rosemary Harold (Federal Communications Commission)
Session 39 They've Got Issues: State and Local Policy Roundtable Friday, April 03, 2009 • 2:00 PM -3:00 PM Room 152 Moderator : Gary Matz (Time Warner Cable) Panelists : Jeff Arnold (National Association of Counties (NACo)), Seth Cooper (American Legislative Exchange Council (ALEC)), Neal Osten (National Conference of State Legislatures (NCSL)), David Quam (National Governors Association (NGA)), James Bradford Ramsay (National Association of Rural Utility Commissioners (NARUC)), John Russell (National Association of Telecommunications Officers and Advisors (NATOA)), Ron Thaniel (U.S. Conference of Mayors)
Session 36 Part 2: A Day in the Media Life: Implications for Marketers and Programmers Friday, April 03, 2009 • 2:30 PM -3:00 PM Room 143BC Introduction and Welcome : Clay Collier (CTAM) Presenters : Tim Brooks (CTAM)

Session 01

Quality Matters: Assuring Performance across Multiple Platforms
Wednesday, April 01, 2009 • 12:00 PM -1:15 PM
Room 144

Moderator : Gary Traver (Comcast Media Center)
Presenters : Michael Adams (TANDBERG Television), Dave Higgins (Comcast Media Center), Asha Kalyur (Cisco Systems), S.V. Vasudevan (Cisco Systems)

Session 02

Agenda for the New Media Era
Wednesday, April 01, 2009 • 1:30 PM -2:45 PM
Ballroom

Welcome : Eleanor Holmes Norton (U.S. House of Representatives), Johnathan Rodgers (TV One), Michael Willner (Insight Communications)
State of the Industry : Kyle McSlarrow (NCTA)
Moderator : William Kennard (The Carlyle Group)
Speakers : Patrick Esser (Cox Communications, Inc.), Jerald Kent (Suddenlink Communications), Craig McCaw (Clearwire), Brian Roberts (Comcast Corporation)

Session 06

21st Century Communications Policy: The Role of the States
Wednesday, April 01, 2009 • 3:00 PM -4:15 PM
Room 145B

Moderator : Richard Cimerman (NCTA)
Speakers : John Burke (Vermont Public Service Board), Robert Clayton (Missouri Public Service Commission), Elia Germani (Rhode Island Public Utilities Commission), Maureen Harris (New York State Public Service Commission), Tim Simon (California Public Utilities Commission)

Session 03

A New Way There: Cable's Interactive Agenda
Wednesday, April 01, 2009 • 3:00 PM -4:15 PM
Room 143BC

Moderator : David Reed, Ph.D. (CableLabs)
Speakers : Jeff Chen (Bright House Networks), Sherisse Hawkins (Time Warner Cable), Mark Hess (Comcast Cable Communications), Steve Necessary (Cox Communications, Inc.)

Session 04

Highly Individual: Content Protection and Delivery in the Digital Era
Wednesday, April 01, 2009 • 3:00 PM -4:15 PM
Room 144

Moderator : Craig Cuttner (Home Box Office, Inc.)
Presenters : Kevin Bauer (University of Colorado), John Chapman (Cisco Systems), Andrew Poole (ARRIS), Niels Thorwirth (Verimatrix)

Session 07

Jumping Through (Hulu) Hoops: Programming for a New Video Paradigm
Wednesday, April 01, 2009 • 3:00 PM -4:15 PM
Room 147

Moderator : Sam Schechner (Wall Street Journal)
Speakers : Rich Battista (FOX Networks Group), Bonnie Hammer (NBC Universal), Steve Koonin (Turner Broadcasting System, Inc.), John Lansing (Scripps Networks), Joshua Sapan (Rainbow Media Holdings), Van Toffler (MTV Networks)

Session 05

View from the Hill: Commerce Committee Staffers on Communications Policy
Wednesday, April 01, 2009 • 3:00 PM -4:00 PM
Room 145A

Moderator : Rachel Welch (Time Warner Cable)
Speakers : Neil Fried (U.S. House Committee on Energy & Commerce), Christine Kurth (U.S. Senate Committee on Commerce, Science & Transportation), Jessica Rosenworcel (U.S. Senate Committee on Commerce, Science & Transportation), Roger Sherman (U.S. House Committee on Energy & Commerce)

Session 10

Community Ties: The Business Rewards of Making a Difference
Wednesday, April 01, 2009 • 4:30 PM -5:45 PM
Room 145A

Moderator : Victoria Clarke (Comcast Corporation)
Speakers : Ken Freitas (Cone, Inc.), Bonnie Hathaway (Time Warner Cable), Charisse Lillie (Comcast Corporation), Necole Merritt (Cox Communications, Inc.), Meredith Wagner (Lifetime Networks)

Session 12

Econ 101: Creating Value in a Changing Economy
Wednesday, April 01, 2009 • 4:30 PM -5:45 PM
Room 147

Moderator : Mark Bowser (Cox Communications, Inc.)
Speakers : Jason Bazinet (Citigroup Investment Research), Rocco Commisso (Mediacom Communications Corporation), Craig Moffett (Sanford C. Bernstein & Co.), Jessica Reif Cohen (Merrill Lynch)

Session 11

Economic Elixir: Growing Cable’s Business Services Share
Wednesday, April 01, 2009 • 4:30 PM -5:45 PM
Room 145B

Moderator : John Macario (Optimum Lightpath)
Speakers : Janet Barnard (Cox Communications Northern Virginia), John Gibbs (Bresnan Communications), Denisse Goldbarg (Time Warner Cable Business Class), Jason Welz (Comcast Cable Communications)

Session 08

Online, On Demand & On TV: Understanding the New Field of Television
Wednesday, April 01, 2009 • 4:30 PM -5:45 PM
Room 143BC

Moderator : Imran Shah (IBB Consulting Group)
Speakers : John Burke (Motorola, Inc.), Lynne Costantini (Scripps Networks), Rebecca Glashow (Discovery Communications, Inc.), William Leszinske (Intel Corporation), David Purdy (Rogers Communications, Inc.), Samuel Schwartz (Comcast Interactive Capital), Peter Stern (Time Warner Cable)

Session 09

Sending the Right Message: Techniques and Technologies for Targeted Advertising
Wednesday, April 01, 2009 • 4:30 PM -5:45 PM
Room 144

Moderator : Yvette Kanouff (SeaChange International)
Presenters : John Callahan (ActiveVideo Networks), Dan Holden (Comcast Media Center), Arthur Orduña (Canoe Ventures), Mitch Weinraub (Comcast Media Center)

Session 13

Navigating a Communications Revolution
Thursday, April 02, 2009 • 9:45 AM -10:45 AM
Ballroom

Introduction and Welcome : Michael Willner (Insight Communications)
Keynote : Robert Iger (The Walt Disney Company)
Moderator : David Faber (CNBC)
Speakers : Glenn Britt (Time Warner Cable), Greg Brown (Motorola, Inc.), Dinni Jain (Insight Communications), Thomas Rutledge (Cablevision Systems Corporation), Amy Tykeson (BendBroadband)

Session 18

Advertising 360: The Viewer Gets into the Picture
Thursday, April 02, 2009 • 11:00 AM -12:15 PM
Room 147

Moderator : Shelly Palmer (Advanced Media Ventures Group)
Speakers : Patrick Baldwin (Retirement Living TV), Keith Bowen (TV One), Rob Master (Unilever), Michael Smith (Food Network), Linda Yaccarino (Turner Entertainment Ad Sales/Marketing & Acquisitions)

Session 14

Inventing Tomorrow: Innovations for a New Marketplace
Thursday, April 02, 2009 • 11:00 AM -12:15 PM
Room 143BC

Moderator : Louis Toth (Comcast Interactive Capital)
Reactors : Dallas Clement (Cox Communications, Inc.), Mark Coblitz (Comcast Corporation), Mike Hayashi (Time Warner Cable), David Reed, Ph.D. (CableLabs)

Session 17

Plugged In: Ethernet’s Role in Driving Business Services Market Share
Thursday, April 02, 2009 • 11:00 AM -12:15 PM
Room 145B

Moderator : Kurt Fennell (Time Warner Cable Business Class)
Speakers : Nan Chen (Metro Ethernet Forum), David Hold (Current Analysis), Khalil Yazdi, Ph.D. (University of Mary Washington)

Session 15

Scaling for Tomorrow: New Approaches to Video Encoding
Thursday, April 02, 2009 • 11:00 AM -12:15 PM
Room 144

Moderator : Dan Pike (GCI Cable & Entertainment, Inc.)
Presenters : Ron Gutman (Imagine Communications), Robert Howald (Motorola, Inc.), Dirk Jaeger (Technical University Braunschweig), Robert Thompson (Motorola, Inc.)

Session 16

View from the Hill: Judiciary Committee Staffers on Communications Policy
Thursday, April 02, 2009 • 11:00 AM -12:00 PM
Room 145A

Moderator : Wanda Townsend (NCTA)
Speakers : Seth Bloom (United States Senate), Stacey Dansky (U.S. House of Representatives), Stewart Jeffries (U.S. House of Representatives), Ivy Johnson (United States Senate)

Session 19

The Invisible Network: Wireless Broadband in the Home...and Out of It
Thursday, April 02, 2009 • 12:30 PM -1:45 PM
Room 144

Moderator : Jay Rolls (Cox Communications, Inc.)
Presenters : Timothy Burke (Liberty Global, Inc.), Thomas du Breuil (Motorola, Inc.), Dave Park (BelAir Networks)

Session 20

Stating the Case: Business Contributions of IT Management
Thursday, April 02, 2009 • 12:45 PM -2:00 PM
Room 207A

Welcome : Kathleen O'Reilly (Accenture)
Moderator : Donald Rippert (Accenture)
Speakers : Andrew Baer (Comcast Cable Communications), Frank Boncimino (Time Warner Cable), Michael Gabriel (Home Box Office, Inc.), David Kline (Discovery Communications, Inc.)

Session 23

13(+1) Things CIOs Must Do to Survive and Prosper During this Recession
Thursday, April 02, 2009 • 2:30 PM -3:45 PM
Room 145A

Introduction : Seth Arenstein (Cable360/CableFAX)
Keynote : Gary Beach (CIO Magazine)

Session 21

Advertising's Great Enabler: Unleashing the Power of the Set-Top Box
Thursday, April 02, 2009 • 2:30 PM -3:45 PM
143BC

Moderator : Dennis Kneale (CNBC)
Speakers : Sean Bratches (ESPN, Inc.), Mike Eason (Canoe Ventures), Joan Gillman (Time Warner Cable), Bill Harvey (TRA)

Session 25

Cable Technology and the Platform for Change
Thursday, April 02, 2009 • 2:30 PM -3:45 PM
Room 147

Moderator : Jim Chiddix (Virgin Media, Open TV, Symmetricom, Dycom Industries, Shougang Concord Technology)
Speakers : Jim Blackley (Cablevision Systems Corporation), Mike LaJoie (Time Warner Cable), Michael Lee (Rogers Communications, Inc.), Tony Werner (Comcast Cable Communications)

Session 24

Where Policies Meet Packets: Government's Role in the Broadband Progression
Thursday, April 02, 2009 • 2:30 PM -3:45 PM
Room 145B

Moderator : James Assey (NCTA)
Speakers : Laurence Atlas (National Telecommunications & Information Administration), Kenneth Kuchno (U.S. Department of Agriculture), Blair Levin (Stifel Nicolaus), Julie Veach (Federal Communications Commission)

Session 22

You Must Remember This: Affiliate-Network Partnerships Live On
Thursday, April 02, 2009 • 2:30 PM -3:45 PM
Room 144

Moderator : Anne Cowan (CTAM)
Speakers : Janice Arouh (Hallmark Channel), Mark Garner (A&E Television Networks), Edward Huguez (Starz Entertainment Group), Brian Hunt (NBC Universal), Ryan O'Hara (TV Guide Network and TVGuide.com)

Session 26

Prime Time in the Global Village
Thursday, April 02, 2009 • 4:00 PM -5:00 PM
Ballroom

Introduction and Welcome : Johnathan Rodgers (TV One)
Keynote : Rupert Murdoch (News Corporation)
Moderator : Neil Cavuto (FOX News Channel & FOX Business Network)
Speakers : Jeffrey Bewkes (Time Warner, Inc.), Philippe Dauman (Viacom, Inc.), Michael Fries (Liberty Global, Inc.)

Session 27

OSS & BSS: Transforming the Back Office to Capitalize on New Growth Opportunities
Friday, April 03, 2009 • 8:30 AM -9:30 AM
Room 145A

Moderator : Mike Grebb (CableFAX)
Speakers : Jim Anthony (Comcast Cable Communications), Gary Cronk (Time Warner Cable), Cliff Hagan (Cablevision Systems Corporation), Tom Vari (Rogers Communications, Inc.)

Session 28

Economics of a New Advertising Era
Friday, April 03, 2009 • 9:45 AM -10:45 AM
Ballroom

Moderator : Craig Moffett (Sanford C. Bernstein & Co.)
Speakers : Stephen Burke (Comcast Corporation), Jeff Gaspin (Universal Television Group), Landel Hobbs (Time Warner Cable), David Levy (Turner Broadcasting System, Inc.), Matt Seiler (Universal McCann), David Verklin (Canoe Ventures), David Zaslav (Discovery Communications, Inc.)

Session 29

Air Play: Cable's Wide-Open Wireless Future
Friday, April 03, 2009 • 11:00 AM -12:15 PM
Room 143BC

Moderator : Matt Stump (One Touch Intelligence)
Speakers : John Bickham (Cablevision Systems Corporation), Stephen Bye (Cox Communications, Inc.), Mike Roudi (Time Warner Cable)

Session 34

How Are We Doing? New Measurement Approaches for Shaping Customer Care
Friday, April 03, 2009 • 11:00 AM -3:00 PM
Room 144

Moderator : Jana Henthorn (The Cable Center)
Presenters : Matthew Dixon, Ph.D. (Corporate Executive Board), Dr. Jerry Olson (Olson Zaltman Associates), Dr. Charles Patti (Daniels College of Business, University of Denver), Nicholas Toman (Corporate Executive Board)
Reactors : Suzanne Foy (Cox Communications, Inc.), Dennis Hruska (Time Warner Cable), Gibbs Jones (Suddenlink Communications), Tina Waters (Comcast Cable Communications)

Session 33

If We Build It, Will They Log On: Barriers to Broadband Adoption & Use
Friday, April 03, 2009 • 11:00 AM -12:15 PM
Room 151B

Moderator : Ronald Duncan (GCI (General Communications, Inc.))
Panelists : Rachelle Chong (California Public Utilities Commission), Mary Beth Henry (National Association of Telecommunications Officers and Advisors (NATOA)), John Horrigan (Pew Internet & American Life Project), Betty Ann Kane (District of Columbia Pubic Service Commission), Mayor John Marks (U.S. Conference of Mayors), Delegate Joe May (Virginia House of Delegates), Karen Rheuban, M.D. (American Telemedicine Association), H. Sally Smith (Bristol Bay Area Health Corporation), Nicol Turner-Lee, Ph.D. (One Economy Corporation)

Session 30

Now Approaching Tomorrow: Technology Takes Me There
Friday, April 03, 2009 • 11:00 AM -12:15 PM
Room 145A

Moderator : Gary Arlen (Arlen Communications Inc.)
Speakers : Drew Fredrick (Travel Channel), Sree Kotay (Comcast Cable Communications), Scott Teissler (Turner Broadcasting System, Inc.), Robert Zitter (Home Box Office, Inc.)

Session 31

Strategies for Success: Creative Approaches to Service Bundling in Smaller Markets
Friday, April 03, 2009 • 11:00 AM -12:15 PM
Room 145B

Moderator : Gary Shorman (Eagle Communications)
Speakers : Steve Brookstein (Bresnan Communications), Pat McAdaragh (Midcontinent Communications), Ed Pardini (Mediacom Communications Corporation), James Pearson (U.S. Cable Corporation)

Session 32

Welcome to the Jungle: Marketing to Win
Friday, April 03, 2009 • 11:00 AM -12:15 PM
Room 147

Moderator : Char Beales (CTAM)
Speakers : Jerry Dow (Suddenlink Communications), Jonathan Hargis (Cablevision Systems Corporation), Sam Howe (Time Warner Cable), Peter Intermaggio (Comcast Cable Communications), Joe Rooney (Cox Communications, Inc.)

Session 35

Crafting the Code: Software’s Rising Profile in Cable Operations
Friday, April 03, 2009 • 12:30 PM -1:45 PM
Room 145A

Moderator : Jonathan Tombes (Communications Technology)
Speakers : Jenifer Cistola (CableLabs), Chris Dressler (Cablevision Systems Corporation), Kashif Haq (Bright House Networks), Scott Hatfield (Cox Communications, Inc.), Yvette Kanouff (SeaChange International)

Session 36

Part 1: A Day in the Media Life: Implications for Advertisers
Friday, April 03, 2009 • 2:00 PM -2:30 PM
Room 143BC

Introduction and Welcome : Ira Sussman (Cabletelevision Advertising Bureau)
Presenters : Mike Bloxham (Ball State University), Jack Wakshlag, Ph.D. (Turner Broadcasting System, Inc.)

Session 37

The Big Switch: Digital Transformation in the Global Arena
Friday, April 03, 2009 • 2:00 PM -3:00 PM
Room 145A

Moderator : Dawn McCall (International Media & Entertainment Partners, LLC.)
Speakers : Manuel Kohnstamm (Liberty Global Europe BV), Mauricio Ramos (Liberty Global, Inc.), Debra Richards (ASTRA)

Session 38

The View from the 8th Floor: FCC Legal Advisors on Communications Policy
Friday, April 03, 2009 • 2:00 PM -3:00 PM
Room 145B

Moderator : Alexandra Wilson (Cox Enterprises, Inc.)
Speakers : Rudy Brioché (Federal Communications Commission), Rick Chessen (Federal Communications Commission), Rosemary Harold (Federal Communications Commission)

Session 39

They've Got Issues: State and Local Policy Roundtable
Friday, April 03, 2009 • 2:00 PM -3:00 PM
Room 152

Moderator : Gary Matz (Time Warner Cable)
Panelists : Jeff Arnold (National Association of Counties (NACo)), Seth Cooper (American Legislative Exchange Council (ALEC)), Neal Osten (National Conference of State Legislatures (NCSL)), David Quam (National Governors Association (NGA)), James Bradford Ramsay (National Association of Rural Utility Commissioners (NARUC)), John Russell (National Association of Telecommunications Officers and Advisors (NATOA)), Ron Thaniel (U.S. Conference of Mayors)

Session 36

Part 2: A Day in the Media Life: Implications for Marketers and Programmers
Friday, April 03, 2009 • 2:30 PM -3:00 PM
Room 143BC

Introduction and Welcome : Clay Collier (CTAM)
Presenters : Tim Brooks (CTAM)

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