Online, On Demand & On TV: Understanding the New Field of Television
Session 08
Wednesday, April 01, 2009
4:30 PM
-5:45 PM
Room 143BC
As demand for online viewing rises and as new Internet-to-TV technologies enter the home, cable MSOs and programmers are grappling with both the threats and the opportunities presented by a new avenue to the viewer. Get an early read on how strategies are being shaped and how customers are responding as a confluence of online video, VOD and traditional television hits the screen.
Speakers
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