Cable Takes Me There: The Cable Show '09 | April 1-3 | Washington Convention Center | Washington DC

Economics of a New Advertising Era

Add to Calendar Session 28
Friday, April 03, 2009
9:45 AM -10:45 AM
Ballroom


Produced in partnership with CAB.

Targeting, interactivity, measurability. They’re the “must-have” hallmarks of a more disciplined, more effective, more engaging video advertising marketplace. Online video may be out in front in the early innings of the game, but cable is charging forward with new advertising models that combine the precision of Internet advertising with the persuasive power of television. Hear from top cable and advertising industry leaders about the progression and promise of a new generation of advertising platforms that will reshape the way products and services are presented and marketed.

Speakers

Moderator :  Craig Moffett (Sanford C. Bernstein & Co.)
Speakers :  Stephen Burke (Comcast Corporation),  Jeff Gaspin (Universal Television Group),  Landel Hobbs (Time Warner Cable),  David Levy (Turner Broadcasting System, Inc.),  Matt Seiler (Universal McCann),  David Verklin (Canoe Ventures),  David Zaslav (Discovery Communications, Inc.)

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Questions? Call NCTA Industry Affairs at 202-222-2430 or use the online form!