Cable Takes Me There: The Cable Show '09 | April 1-3 | Washington Convention Center | Washington DC

Sending the Right Message: Techniques and Technologies for Targeted Advertising

Add to Calendar Session 09
Wednesday, April 01, 2009
4:30 PM -5:45 PM
Room 144


Confronted with game-changing platforms such as DVRs and IP video sites, cable advertising industry specialists are responding with innovative approaches to assure that advertising reaches – and engages – exactly the right people. Authors share new thinking about network-hosted and Web-infused interactive television; creating a new infrastructure for advertising distribution; and using advanced video to harness opportunities presented by DVR ad-skipping.

Speakers

Moderator :  Yvette Kanouff (SeaChange International)
Presenters :  John Callahan (ActiveVideo Networks),  Dan Holden (Comcast Media Center),  Arthur Orduña (Canoe Ventures),  Mitch Weinraub (Comcast Media Center)

Return to Sessions list • Return to the Speakers List

Questions? Call NCTA Industry Affairs at 202-222-2430 or use the online form!