B&C and Multichannel News Breakfast

Thursday, April 2
7:30am - 9:00 am
Room 152AB

For Sponsorship and Ticket Information, please Contact Sandy Friedman at 646.746.6740 or email at safriedman@reedbusiness.com.

"Multicultural TV... is it cable’s competitive edge?"

Topics to be discussed:

• Is this cable’s next "frontier" in the competition for customers?
• Selecting programming that is "right" for each market.
• The number of networks needed to truly serve a segment.
• A tier or a la carte?
• Measuring the ROI
• How to effectively attract each targeted audience.