Cable Takes Me There: The Cable Show '09 | April 1-3 | Washington Convention Center | Washington DC

All Days Schedule

Tuesday, March 31

Exhibitor Registration - 8:00 am to 5:00 pm
Delegate Registration - 12:00 pm to 5:00 pm
Press Registration - 12:00 pm to 6:00 pm
Cable Courtyard - 12:00 pm to 5:00 pm
International Business Center - 12:00 pm to 5:00 pm

TIME
EVENT
7:45 am - 5:30 pm CableCares Programs
Schedule | Information
11:00 am - 2:00 pm NCTA State Regional Executive Directors' Meeting
Room 206
By invitation only.
3:00 pm - 5:00 pm NCTA Key Contact Conference
Room 207
By invitation only.
5:30 pm - 7:00 pm Cable Connection Spring's Media Welcome Reception
West Registration Foyer
Separate sign-up required.
6:00 pm - 9:00 pm Key Contact & State/Regional Executive Directors' Reception & Dinner
Grand Hyatt
By invitation only.

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Wednesday, April 1

Delegate & Exhibitor Registration - 7:00 am to 6:00 pm
Press Registration - 7:30 am to 6:00 pm
Cable Courtyard - 7:00 am to 6:00 pm
International Business Center - 7:30 am to 6:00 pm

TIME
EVENT
7:30 am - 7:00 pm WICT Leadership Conference
Conference Schedule   |   Separate registration required.
7:45 am - 12:30 pm CableCares Programs
Schedule | Information
8:00 am - 8:45 am Cable Show '09 Convention Committee Breakfast Meeting
Room 140B
Committee members only.
8:00 am - 9:00 am Key Contact Breakfast
Room 207A
Key Contacts only.
8:30 am - 10:00 am NCTA Bloggers' Summit
Room 142
By invitation only.
10:00 am - 10:15 am NCTA Annual Membership Meeting
Room 156
NCTA members only.
10:15 am - 11:15 am NCTA Board Meeting
Room 140A
NCTA Board only.
12:00 pm - 5:00 pm Walter Kaitz Foundation Diversity Summit
Room 209C
By invitation only.
11:15 am - 12:15 pm NCTA Programmer Committee Meeting
Room 140B
NCTA committee members only.
12:00 pm - 1:15 pm Technical Papers Session
01 Quality Matters: Assuring Performance across Multiple Platforms
Room 144
Sessions List | Speakers List
12:15 pm - 1:15 pm NCTA Public Policy Lunch
Room 146
By invitation only.
1:30 pm - 2:45 pm GENERAL SESSION
02 Agenda for the New Media Era
Ballroom
Sessions List | Speakers List
3:00 pm - 6:00 pm The Cable Show EXHIBIT FLOOR OPEN
Show Floor Maps | Exhibitor List
3:00 pm - 4:00 pm NCTA Corporate Counsel Committee Meeting
Room 140A
Committee members only.
3:00 pm - 4:00 pm CablePAC Board Meeting
Room 140B
CablePAC Board members only.
3:00 pm - 4:15 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

03 A New Way There: Cable’s Interactive Agenda
Room 143BC

04Technical Papers Program
Highly Individual: Content Protection & Delivery in the Digital Era
Room 144

05 View from the Hill: Commerce Committee Staffers on Communications Policy
Room 145A

06 21st Century Communications Policy: The Role of the States
Room 145B

07Jumping Through (Hulu) Hoops: Programming for a New Video Paradigm
Room 147

4:30 pm - 5:45 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

08Online, On Demand & On TV: Understanding the New Field of Television
Room 143BC

09Technical Papers Program
Sending the Right Message: Techniques and Technologies for Targeted Advertising
Room 144

10Produced in partnership with ACC
Community Ties: The Business Rewards of Making a Difference
Room 145A

11Produced in partnership with CTAM
Economic Elixir: Growing Cable’s Business Services Share
Room 145B

12Econ 101: Creating Value in a Changing Economy
Room 147

5:30 pm - 7:00 pm WICT 30-Year Anniversary Celebration
Room 146
Separate ticket purchase required.
5:30 pm - 9:30 pm Cable TV Pioneers' Reception & Dinner
Renaissance Mayflower Hotel
By invitation only.   |   Please contact Leslie Read at 516-944-0444, for sign-up information.
6:00 pm - 7:30 pm The Cable Show International Welcome Reception
L Street Bridge
Sponsored by Cisco   |   Separate sign-up required.
6:00 pm - 7:00 pm CTAM Business Services Program Reception
Room 204BC
Sponsored by Sprint

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Thursday, April 2

Delegate & Exhibitor Registration - 7:30 am to 5:00 pm
Press Registration - 7:30 am to 5:00 pm
Cable Courtyard - 7:30 am to 5:00 pm
International Business Center - 7:30 am to 5:00 pm

TIME
EVENT
7:30 am - 12:30 pm WICT Leadership Conference
Conference Schedule   |   Separate registration required.
7:30 am - 9:00 am "Multicultural TV: Is It Cable’s Competitive Edge?"
Room 152
Partnership Breakfast hosted by Multichannel News and B&C
Separate registration required – please contact Sandy Friedman at 646.746.6740 or safriedman@reedbusiness.com
8:00 am - 9:15 am CablePAC Breakfast
Room 146
CablePAC members only.
8:00 am - 9:15 am Cable Europe Breakfast
Room 204A
Hosted by NCTA & Cable Europe | Separate sign-up required.
8:00 am - 6:00 pm Cable Cares About Diversity
Room 154
Sponsored by Walter Kaitz Foundation and NAMIC.
Separate registration required. For schedule and session details:, call the Kaitz Foundation at 202-222-2490.
8:30 am - 4:45 pm CableLabs Law & Technology Seminars
Room 207B
CableLabs members only. | Sign-up at www.CableLabs.com
9:30 am - 10:45 am GENERAL SESSION
13 Navigating a Communications Revolution
Ballroom
Sessions List | Speakers List
11:00 am - 5:00 pm The Cable Show EXHIBIT FLOOR OPEN
Show Floor Maps | Exhibitor List
11:00 am - 12:15 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

14Produced in partnership with CableLabs.
Inventing Tomorrow: Innovations for a New Marketplace
Room 143BC

15Technical Papers Program
Scaling for Tomorrow: New Approaches to Video Encoding
Room 144

16 View from the Hill: Judiciary Committee Staffers on Communications Policy
Room 145A

17Produced in partnership with CTAM.
Plugged In: Ethernet’s Role in Driving Business Services Market Share
Room 145B

18Produced in partnership with CAB.
Advertising 360: The Viewer Gets into the Picture
Room 147

12:15 pm - 1:45 pm NCTA Public Policy Lunch
Room 146
By invitation only.
12:30 pm - 2:00 pm NCTA Finance & Operations Committee Meeting & Lunch
Room 140A
NCTA committee members only.
12:45 pm - 2:00 pm “Engaging the Consumer: Opportunities & Challenges in the Evolution of TV”
Room 152
Partnership lunch hosted by Parks Associates.
This event requires separate registration. Register to attend at www.parksassociates.com/cableshow.
12:45 pm - 2:00 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

19Technical Papers Program
The Invisible Network: Wireless Broadband in the Home…and Out of It
Room 144

20 Stating the Case: Business Contributions of IT Management
Room 145A

2:00 pm - 3:00 pm NCTA Rural & Small Operators Committee Meeting
Room 140B
NCTA committee members only.
2:00 pm - 3:00 pm Cable Positive Power Awards Presentation
Booth #2903
2:30 pm - 3:45 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

21Produced in partnership with CAB.
Advertising's Great Enabler: Unleashing the Power of the Set-Top Box
Room 143BC

22 You Must Remember This: Affiliate-Network Partnerships Live On
Room 144

23 13 (+1) Things CIOs Must Do to Survive & Prosper During this Recession
Room 145A

24 Where Policies Meet Packets: Government’s Role in Broadband Progression
Room 145B

25Produced in partnership with SCTE.
Cable Technology and the Platform for Change
Room 147

4:00 pm - 5:00 pm GENERAL SESSION
26 Prime Time in the Global Village
Ballroom
Sessions List | Speakers List
5:15 pm - 6:30 pm NCTA & SCTE Technology Networking Reception
Broadband Nation - Booth #100
Sponsored by ARRIS   |   Please RSVP at www.thecableshow.com/register
5:30 pm - 7:00 pm NCTA Chairman's Reception & Recognition of Cable Positive's Power Award Winners
Hosted in association with Lifetime | By invitation only.

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Friday, April 3

Delegate & Exhibitor Registration - 7:30 am to 3:00 pm
Press Registration - 7:30 am to 3:00 pm
Cable Courtyard - 7:30 am to 3:00 pm
International Business Center - 7:30 am to 3:00 pm

TIME
EVENT
7:00 am - 8:30 am NAMIC Annual Awards Breakfast
Location: Grand Hyatt   |   Separate registration required.
8:00 am - 4:00 pm SCTE Conference on Emerging Technologies®
Room 202
Conference Schedule | Separate sign-up required.
(Cable Show Full Program Registrants can add-on this event at no additonal charge.)
8:00 am - 9:30 am Asia Breakfast
Room 204A
Hosted by NCTA and CASBAA | Separate sign-up required.
8:30 am - 4:30 pm Walter Kaitz Supplier Diversity Connection Workshop
Room 154
Workshop Schedule   |   Separate registration required.
8:30 am - 9:30 am NCTA Public Policy Breakfast
Room 146
By invitation only.
8:30 am - 9:30 am MANAGEMENT SESSION
27 OSS & BSS: Transforming the Back Office to Capitalize on New Growth Opportunities
Room 145A
Sessions List | Speakers List
9:45 am - 10:45 am GENERAL SESSION
28 Produced in partnership with CAB.
Economics of a New Advertising Era
Ballroom
Sessions List | Speakers List
11:00 am - 2:00 pm NCTA Finance & Operations Committee Meeting & Lunch
Room 140A
Committee members only.
11:00 am - 3:00 pm The Cable Show EXHIBIT FLOOR OPEN
Show Floor Maps | Exhibitor List
11:00 am - 12:15 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

29 Air Play: Cable’s Wide-Open Wireless Future
Room 143BC

30 Now Approaching Tomorrow: Technology Takes Me There
Room 145A

31 Strategies for Success: Creative Approaches to Service Bundling in Smaller Markets
Room 145B

32Produced in partnership with CTAM.
Welcome to the Jungle: Marketing to Win
Room 147

33 If We Build It, Will They Log On: Barriers to Broadband Adoption & Use
Room 151B

11:00 am - 3:00 pm MANAGEMENT DEEP DIVE SESSION
34 How Are We Doing? New Measurement Approaches for Shaping Customer Care
Room 144
Sessions List | Speakers List
12:30 pm - 1:45 pm NCTA Public Policy Lunch
Room 146
By invitation only.
12:30 pm - 1:45 pm MANAGEMENT SESSION
35 Crafting the Code: Software’s Rising Profile in Cable Operations
Room 145A
Sessions List | Speakers List
12:30 pm - 1:45 pm "Online Video: Where's the Money"
Room 148
Partnership Lunch hosted by CableFAX   |   Separate registration required, please e-mail pbenko@accessintel.com for more information.
2:00 pm - 3:00 pm

MANAGEMENT & TECHNICAL PAPERS SESSIONS
Sessions List | Speakers List

36Produced in partnership with CAB.
Part 1: A Day in the Media Life: Implications for Advertisers
Produced in partnership with CTAM.
Part 2: A Day in the Media Life: Implications for Marketers and Programmers
Room 143BC

37 The Big Switch: Digital Transformation in the Global Arena
Room 145A

38 Agency Agenda: FCC & Other Agencies on Communications Policy
Room 145B

39 They've Got Issues: State & Local Policy Roundtables
Room 152

3:00 pm - 4:45 pm NCTA Vanguard Awards Reception and Ceremony
Room 146
Separate ticket purchase required, purchase tickets here: www.thecableshow.com/vanguardawards
8:00 pm - The Cable Show Battle of the Bands Fundraiser for CableCares
Ballroom
Sponsored by Cisco, Motorola and Turner.
Attendance by ticket only.

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